Why is the use of popular music an effective method in advertising?
Why is the use of popular music an effective method in advertising? Evokes Emotion One of the reasons commercials love to use music is because music has the ability to evoke a range of emotions. From an up beat, happy guitar, a melancholic piano arpeggio or even high-tech sound effects, the music that accompanies commercials can set the tone of what the commercial is trying to convey. Is advertising is good or bad? Yes, it can be harmful. But it can also be extremely beneficial to society. Advertising is an incredibly effective and powerful way to spread the word about...