What is a good audience size for Facebook Ads 2020?

Based on Facebook targeting options, we recommend the following audience sizes: Saved Audience: 20 000 – 500 000 people. Custom Audience: 200 – 10 000 people. Lookalike Audience: 10 000 – 50 000 people.

How do I get a lookalike audience?

How to create a Facebook Lookalike AudienceGo to your Audiences.Click the Create Audience dropdown and choose Lookalike Audience.Choose your source. Notes: Choose the country/countries where you’d like to find a similar set of people.Choose your desired audience size with the slider.Click Create Audience.

Why is my lookalike audience so small?

Possibly reason 3: You’ve used too many filters. When creating your custom audience using ConnectRetarget, you can use multiple filters at once. The more filters you’ll add, the smaller your audience will become – simply because only a small percentage of your website visitors will match those criteria.

How do you create an audience?

Creating a Custom Audience To create a Facebook custom audience, go to the Audiences section of your Facebook Ads Manager. Then click Create Audience and select Custom Audience from the drop-down menu. Create a custom audience in Facebook Ads Manager. Next you’ll see a list of audiences you can create.

Are lookalike audiences effective?

Lookalike Audiences are an effective tool for Facebook advertising, allowing you to take results to a new level. This efficiency is due to the fact that you are reaching out to interested users.

What is a custom audience?

A Custom Audience is an ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.

Does Google have lookalike audiences?

Creating Similar Audiences For every pixel-based Remarketing List with at least 500 cookies, or for every Customer Match list you upload with at least 1000 emails that Google can match to users, Google will automatically generate a Similar Audience.